‘Paradise’ poster an emotional project

December 23, 1990 § Leave a comment

From Hokubei Mainichi

LOS ANGELES — A Sansei-owned firm, Mark Matsuno Design Group, created the movie poster for the recently released 20th Century Fox film Come See the Paradise, which is about the internment of Japanese Americans.

Matsuno is the son of Jinx and Mary Matsuno of San Francisco. His firm has been creating print advertising for the entertainment industry for more than 12 years. Matsuno’s previous advertising credits include Sea of Love, Mississippi Burning, Gorillas in the Mist and Kiss of the Spider Woman. He recently won first place for the ad for Field of Dreams at the Hollywood Reporter’s 19th annual Key Art Awards ceremonies, held at the Directors Guild of America in Hollywood.

The Come See the Paradise poster depicts the love interest between the main characters, played by Dennis Quaid and Tamlyn Tomita. But Matsuno also wanted to represent the internment issue head-on. The background image of the exodus of Japanese Americans “makes a strong statement as well as a strong graphic device,” he said. The movie poster uses black and white photography hand-tinted in muted colors to give the appearance of old photographs.

Matsuno’s design studio, based in Los Angeles, worked with 20th Century Fox, whose marketing vice president, Kenji Theilstrom — also a Sansei — spearheaded the project.

“I was especially proud to work on this film,” Matsuno said. “I have an emotional bias on the subject.”

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